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Conversion Tactics

The growth power of your business email

by Ravi Vadrevu

This is a four-part series on How to email with AI?, where we share unique insights into unleashing the growth power of your business email.

The final part of the email growth is what to do after hooking your audience. We have deployed several tactics over the years to determine the best flow that works for a quick conversion after an action taken in the email.

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Since you already have the necessary information about your audience (first name, last name, email, etc), you don't have to ask them for it again — cutting the number of steps in lead conversion.

We found a few simple conversion tactics to consider on the landing page of the campaign:

  1. Clear CTA for conversion — Skip the basic information, trigger the next step (meeting request, webinar, etc.)
  2. Event page — The best way to attract your audience is by inviting them to an event (Eventbrite etc.)
  3. Manual Follow up — Once you download all the audience that has taken positive action in the email, follow-up manually.
  4. Give a Call – We've seen marketing and sales team using the traction from email growth campaign, giving a friendly call to the MQLs.

You can also schedule a demo with us to implement all the necessary steps for a successful email growth campaign that can run on autopilot.

We come to the end of this series and hope you find this useful. If you liked it, please feel free to give us a shout out on Twitter

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